Conversion measurement

RFQ conversion tracking map for functional bag routes

Connect5 routes tool, delivery, medical organizer, equipment case, outdoor, and emergency bag inquiries with the same field contract across the contact form, GA4 event layer, lead payload, email fallback, and thank-you page.

Route dimension

Functional route values used by GA4, GSC grouping, and CRM

These values are intentionally short because they need to work as GA4 custom dimensions, CRM filter values, and reporting labels.

functional_route Program type Request pack Primary route page
tool Tool bags / technician backpacks Tool Bag RFQ Pack /specialty-tool-bag-manufacturer/
delivery Insulated delivery bags Delivery Bag RFQ Pack /insulated-delivery-bag-manufacturer/
medical Medical / first-aid organizer bags Healthcare Organizer RFQ Pack /medical-organizer-bag-manufacturer/
equipment Equipment carrying cases Equipment Case Fit-Sample Pack /equipment-carrying-case-manufacturer/
outdoor Outdoor gear bags Outdoor Gear RFQ Pack /outdoor-gear-bag-manufacturer/
emergency Emergency kit bags Emergency Kit RFQ Pack /emergency-go-bag-manufacturer/

Event contract

Events that should appear in analytics

inquiry_click

CTA, route card, proof pack, chat, email, or RFQ entry click

GA4 event + storefront event bridge

lead_form_submit

Successful RFQ form submission to lead API or webform capture

GA4 event + CRM lead payload

quote_form_submit

Quote-oriented form submission from legacy or embedded forms

GA4 event + storefront event bridge

rfq_thank_you_view

Thank-you page view after RFQ routing

dataLayer push + GA4 event

support_chat_send

Live chat support form sent

GA4 event + storefront event bridge

Monthly review

Operating checks for the 90+ functional-bag goal

  • GA4 explorations should segment inquiry_click, lead_form_submit, and rfq_thank_you_view by functional_route.
  • GSC URL groups should separate the functional hub, tool, delivery, medical, equipment, outdoor, and emergency route pages.
  • CRM lead views should expose functional_route, request_pack, source_preset, destination_market, quantity, and conversion_stage.
  • Monthly review should compare impressions, clicks, inquiry_click, lead_form_submit, and rfq_thank_you_view for each route.

Field map

Fields that should be visible in CRM and analytics exports

functional_route

tool / delivery / medical / equipment / outdoor / emergency / functional

Primary dimension for route-level conversion analysis.

conversion_stage

rfq_form_started / rfq_form_submitted / rfq_received

Stage dimension for form start, submit, and thank-you completion.

request_pack

Tool Bag RFQ Pack, Delivery Bag RFQ Pack, Healthcare Organizer RFQ Pack, etc.

CRM pack label that tells sales what proof and checklist to prepare.

source_preset

custom-tool-bag, insulated-delivery-bag, medical-organizer-bag, equipment-carrying-case

Preset source for CTA and route-specific page attribution.

entry_point

home_hero, functional_route_card, contact_form, thank_you_page, live_chat

CTA source context for page-level funnel review.

destination_market

North America, Europe / UK, Japan, Korea, etc.

Market context for follow-up routing and GSC/GA4 segmentation.

quantity

3,000 pcs per style, 5,000-15,000 pcs, forecast band

Lead quality signal for CRM prioritization.

Operating assets

Keep route-level tracking reviewable outside the website build

The site can carry the field contract, but the final proof of conversion quality still comes from GA4, GSC, CRM, and real external mentions. These downloadable templates keep that review disciplined.

FAQ

Tracking boundaries for sourcing and marketing teams

Can Connect5 track RFQs by functional bag route?

Yes. The contact form carries functional_route, request_pack, source_preset, destination_market, quantity, and conversion_stage through the lead payload, tracking event, fallback email, and thank-you URL.

Does this page prove GA4, GSC, and CRM data quality by itself?

No. This page documents the field contract. External proof still requires checking GA4 events, GSC URL/query data, and CRM lead records after traffic and inquiries arrive.

Which route values matter most for reporting?

The priority reporting values are tool, delivery, medical, and equipment because they match the main functional bag manufacturing routes on the homepage and sitemap.

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